GOSHEN, N.Y. (April 16, 2014) – WRS Health, a leading web-based provider of fully integrated EMR and practice management solutions for medical specialties, announced today the appointment of Laz Cabanas as Senior Vice President of Marketing.
Laz is a seasoned sales and marketing executive with over 25 years of leadership experience. He has held senior management roles in both advertising agencies as well as leading online publishing firms. Throughout his career, Laz has developed and pioneered award-winning, result-generating programs for a diverse domestic, and multinational client portfolio.
Laz was part of the executive management team that led eMedicine from startup to successful acquisition by WebMD. During his tenure at eMedicine, Laz developed innovative Direct to Consumer, Direct to Physician and medical education programs for organizations including Astra Zeneca, Sanofi-Aventis, Novo Nordisk, Ortho-McNeil and Novartis. Laz received his Bachelor of Arts degree from the University of Southern California.
“WRS Health is an exciting, innovative organization that is truly dedicated to helping medical practices succeed,” Laz said. “I am excited to become a member of this exceptionally talented team.”
WRS Health, formerly Waiting Room Solutions, is the leading web-based provider of fully integrated EMR and Practice Management software solutions for over 32 medical specialties. In 2013, WRS Health was awarded the Surescripts White Coat of Quality Award for e-Prescribing Best Practices for the third year in a row. WRS Health seamlessly integrates all of the clinical and business functions required for healthcare providers, including: Electronic Medical Records, Revenue Cycle Management, Personal Health Records, electronic prescribing (eRx), scheduling, website creation and content management, messaging, fax, order tracking, and billing — all at an affordable price. WRS Health is a Surescripts® Solution Provider for its web-based Electronic Medical Record (EMR) and Practice Management System (PM) V4.0. The EMR and PM V4.0 is Surescripts® certified for prescription routing messaging. It has been designed and built by successful medical professionals, who leveraged their expertise to help other healthcare providers with similar issues. More information on WRS Health can be found at www.WRSHealth.com, or by calling 1-866-WRS-4EMR.